WP Quiz Stack — Quizzes that earn the click
WP Quiz Stack
A WordPress plugin · Vol. 6 · $20/year
Vol. 6 · No. 1The Engagement IssueOnline · $20/year

Quizzes that earn
the & click.

A WordPress plugin built for businesses, bloggers, creators, and personal sites. Six quiz formats. Six live demos below. Built to turn casual visitors into something worth keeping — customers, subscribers, fans, readers.

Just $1.67/month Every site you own Money-back if it doesn't work
01 Who this is for Filed: a wide doorway

A plugin for anyone with a website & a story.

Quizzes work whether you're selling products, writing essays, or just trying to be a little less forgettable. Six audiences, one tool.

01.

E-commerce & DTC

Product-match quizzes that recommend the right SKU. Built lists for Function of Beauty, Curology, Care/of — and works the same way on a single Shopify store.

"Find your perfect…"
02.

Bloggers & publishers

Embedded quizzes lift time-on-page, drive social shares, and give readers a reason to opt in. Works for newsletters, magazines, and content sites.

"Which kind of reader are you?"
03.

Coaches & creators

Score-based trivia that qualifies leads before a discovery call. Low scorers see the beginner offer, high scorers see the advanced one. The quiz does the sorting.

"How ready are you for…"
04.

Local businesses

Restaurants, gyms, salons, agencies. Listicles, hot-or-not swipers, recommendation quizzes — light, shareable, fits the local-business newsletter rhythm.

"This month's top five…"
05.

Agencies & consultants

Education-as-quiz. Flip cards that reveal expertise, archetype quizzes that build authority, audit checklists that end in a strategy call. White-label friendly.

"Five mistakes you're…"
06.

Personal sites & hobbyists

A static "about me" page is fine. A quiz that ends with a personalized result is memorable. Identity quizzes, hot takes, "which X are you" formats.

"Are you more…"
Industry-typical lift in email captures vs. a static contact form, when the result is genuinely useful to the visitor.
~80%
Completion rate on well-designed short-form quizzes (5 questions or fewer). The plugin's stats dashboard shows you yours.
$1.67
Per month, paid annually. No per-submission fees, no platform lock-in, no SaaS subscription bleeding you dry. Your data, your WordPress, your control.
02 What a quiz actually does to your numbers Filed: the receipts

Quizzes lift the metrics that matter.

More page views. Lower bounce. Higher session times. More ad impressions. More qualified email signups. These aren't fluffy claims — they're what happens mechanically when a visitor stops scrolling and starts answering.

Benefit 01

More pages per session

A 5-question quiz is five interactions a visitor would never have made on a static page. Each question can register as a pageview (or interaction event in GA4), so analytics dashboards reward you for keeping people engaged.

From one page, to six.
Benefit 02

Lower bounce rate

A bounce is "visitor arrived, did nothing, left." A quiz click is something. Even visitors who don't finish typically interact long enough that GA stops counting them as bounces — and Google notices the engagement.

Engagement Google can measure.
Benefit 03$

More AdSense impressions

Six ad slots — before intro, between questions, after result — mean a single quiz session can serve 3–5× the ad impressions of a static blog page. Frequency controls let you tune density (every Nth question, or after halfway).

Compounding ad inventory.
Benefit 04@

Email captures that convert

A quiz earns the email by trading it for a useful result — a product match, a personalized score, a tailored recommendation. Self-segmented leads convert markedly higher than cold opt-ins, in nearly every category.

Pre-qualified at signup.
Benefit 05

Sales that close themselves

Product-match quizzes (think Function of Beauty, Curology, Care/of) work because the recommendation comes from the visitor's own answers. They sold themselves; you just shipped the box. The same pattern works for services, courses, and consulting.

The visitor sells themselves.
Benefit 06

Shares, traffic, free attention

"Which X are you?" formats are still the most-shared quiz type on social, because identity content is contagious. Built-in share gates (X, Facebook, WhatsApp) capture that distribution without you doing anything extra.

Free top-of-funnel traffic.
A note on the numbers We've kept this section free of fake-precise claims like "275% lift in conversions." Those exist on competing sites and they're usually invented. The honest version: quizzes work for the reasons listed above, the lift you'll see depends on your traffic, your offer, and how thoughtful your quiz is. Plenty of evidence in published case studies (Function of Beauty's quiz funnel, BuzzFeed's quiz model, OptinMonster's conversion data) supports the directional claims here — but your results are yours.
03 The six demos — all playable Filed: the live exhibit

Six formats. Six industries. All working.

Each demo below is a real, interactive quiz built with the same engine that ships in the plugin. Pick a tab, play to the end, see what your visitors will see.

E-commerce · DTC

"Find your perfect skincare routine."

Product-match quizzes are how brands like Function of Beauty, Curology, and Care/of built their lists. Each answer adds weight to a product persona; the final result recommends the right SKU.

Personality format Picture answers Email at result
Coaching · Education

"How financially fit are you?"

A 3-question knowledge check that ends with a score and a tailored next step. Low scorers see your beginner offer; high scorers see your advanced one. The quiz qualifies the lead before you ever talk to them.

Trivia format Right/wrong feedback Score-tiered result
Real estate · Hospitality

"Hot or not: rate these listings."

Tinder-style swiping for property previews, vacation rentals, or restaurant interiors. Captures preferences as votes — perfect for follow-up like "we found three more like the ones you swiped right on."

Swiper format Up/down voting Preference capture
SaaS · Agency

"5 mistakes killing your conversion rate."

Education content disguised as a quiz. Each card flips to reveal a mistake plus your take on it. Builds authority and trust before the visitor ever sees your pricing page.

Flip-card format Authority-builder Top-of-funnel
Restaurant · Local

"The 5 most-ordered dishes this month."

BuzzFeed-style numbered listicle. Drives social shares and gives Google something to crawl. Works for restaurants, gyms, salons, retail — anywhere a "top 5" feels native.

List format Shareable SEO-friendly
Marketing · Branding

"What's your brand archetype?"

Identity-based quizzes still convert because people love hearing about themselves. A short personality test that ends with a brand-archetype reveal — perfect for marketing agencies and personal-brand coaches.

FB-style reveal Identity-based High shareability
04 What's in the box Filed: the inventory

Everything you need. None of what you don't.

1

Six quiz formats

Personality (product-match), trivia (qualification), swiper (preference), flip (education), list (engagement), FB-quiz (identity). One plugin, every funnel position.

2

Email + GDPR capture

Required or optional email field per quiz. GDPR consent with your own copy. Honeypot + rate-limited. Submissions exportable as CSV.

3

Stats dashboard

Completion rate, median time, per-question drop-off, result distribution. Tells you which questions to cut and which results are winning.

4

Email & webhook integrations

POST submissions to Zapier, Make.com, n8n — bridges you to Mailchimp, ConvertKit, HubSpot, Klaviyo. Plus built-in admin and user emails.

5

Picture answers + 5 themes

Product images as answer choices in a grid layout. Five built-in themes (editorial, soft, mono, vivid, bold) plus your custom accent color.

6

Gutenberg block + shortcode

Drop a Quiz Stack block anywhere in the block editor. Or paste the shortcode in classic editor, page builders, widgets, theme files — works everywhere.

7

Ad slots

Six positions for AdSense, Mediavine, Ezoic, or sponsorships. Useful for content publishers; turn off entirely for lead-gen quizzes.

8

JSON import / export

Move quizzes between sites, version-control them, or sell template files. Open format. No platform lock-in. Your quizzes are yours.

05 We can build it for you Filed: the service offer

Not quite ready to DIY it?

If you'd rather skip the configuration and have a working quiz delivered to your site, our team handles the whole thing — from strategy call to launch.

The process

i.
30-min strategy call

We map your audience, your offer, and where in the funnel the quiz lives. Personality? Trivia? Swiper? We pick the format that matches your actual goal.

ii.
Draft questions & results

You get a written outline before any code: every question, every answer weight, every result page. You sign off; we build.

iii.
Build on your site

Plugin installed, quiz configured, theme tuned to your brand. Email provider hooked up. Tested on desktop and mobile.

iv.
Launch & 14-day support

We hand it back working. You own everything — plugin, quiz, data, leads. Two weeks of email support for tweaks and questions.

The full done-for-you build

One project, one fixed price. We don't bill by the hour. You know exactly what you're getting before you book.

  • 30-min strategy call to scope the quiz to your business
  • Quiz strategy doc with all questions, answers, and results
  • Plugin installed and configured on your WordPress site
  • Custom quiz built from scratch (up to 10 questions)
  • Email provider integration (Mailchimp / ConvertKit / Klaviyo / others)
  • Theme tuned to your brand colors and typography
  • Tested on desktop, tablet, and mobile
  • 14 days of email support after launch
$199 One-time · first year of plugin included
Book a strategy call

Replace this with your Calendly / SavvyCal / Cal.com URL before publishing.

06 Or just buy the plugin Filed: the simple option

$20 a year. That's it.

If you're comfortable in WordPress and want to build it yourself, here's everything for $20/year — about $1.67 a month. No upsell tiers, no "Pro" version waiting in the wings, no per-submission fees. Cancel any time.

Annual license

$20USD · per year · $1.67/month

The complete plugin

  • All six quiz formats, fully unlocked
  • Five themes + custom accent color
  • Stats dashboard, email, webhook integrations
  • Picture answers, hero images, ad slots
  • Gutenberg block + shortcode
  • JSON import / export
  • Install on every site you own
  • All updates for as long as you're subscribed
  • Email support included
  • GPL-2.0 source — read and modify freely
Subscribe — $20/year

Replace this with your Gumroad / Lemon Squeezy / Payhip URL before publishing.

07 Honest answers Filed: anticipating you

Questions that come before buying.

Will this actually generate leads, or is it just a fun toy?

Both, depending on what you build. Quizzes that recommend a product, give a useful score, or send a personalized email convert. Quizzes that end with "you're a Pizza" don't. The plugin gives you the engine; we (or you) decide what to build with it.

What happens if I don't renew?

Your existing quizzes keep working forever — they're stored in your WordPress, not on our servers. You just stop receiving plugin updates and email support after your license lapses. Renew any time to pick those back up.

What does $20/year actually cover?

The plugin, all features unlocked, every update we ship during your subscription year, email support for setup and bug fixes, and installation on every site you personally own. That works out to roughly $1.67 a month — less than most plugins charge for a single seat.

I'm not a developer. Can I still use this?

The plugin's editor is intentionally simple — type your questions, type your answers, pick a theme. If that still feels like too much, the done-for-you option exists for exactly that reason.

Will it work with my email provider?

Yes. The webhook POSTs submissions to any URL, so Zapier / Make.com / n8n bridges you to Mailchimp, ConvertKit, HubSpot, ActiveCampaign, Klaviyo, anything. Direct integrations for the big providers are on the v1.0 roadmap.

What's the done-for-you setup exactly?

$199, fixed price. 30-min strategy call, written quiz outline you approve before we build, full configuration on your site, email provider hooked up, 14 days of post-launch support. You own everything.

How many sites can I install it on?

Every site you personally own or operate. Don't redistribute the zip, don't resell it on a marketplace. Beyond that, install it freely.

Will it slow down my site?

The frontend script is ~30 KB, loaded only on pages that have a quiz. No jQuery, no external CDN beyond optional Google Fonts (self-hostable). Lighthouse scores stay green.

What's the refund policy?

Plugin: 7 days, full refund if it doesn't activate on supported WordPress + PHP versions. Done-for-you: full refund if we haven't started building. Once the strategy doc is written, refunds are pro-rated against work delivered.

Visitors are cheap.
Customers are not.

See pricing — $20/year, or done for you

Money-back if it doesn't work. Install on every site you own.